Search Engine Optimization (SEO) is defined as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. By optimizing your website, you have better chances of appearing higher on Google (and other search engines) and therefore obtaining more organic traffic, which could mean a higher chance of lead conversion. Search engine optimization is a vital factor to prioritize when it comes to the marketing side of your online venture. Without organic traffic, you will not be able to expand your horizon on the Internet to the sea of Internet users.
Search engine optimization is essential to all websites in any industry across the spectrum because the majority of online traffic is driven by search engines. Almost six billion searches are made every day on Google, and the number is growing exponentially every year.
While you may not have been optimizing your website, your competitors are and it pays dividends for them.
It is evident that search engine users (more than 70%) are likely to click on one of the top five suggestions in the search engine results pages. To take advantage of these search engines we must optimize our websites to rank higher accordingly. By doing so, you can improve your organic traffic and lead more customers to your store, which is why it is vital to appear in one of the top ranking positions on search engines.
Improving your SEO value on your website can be extensive work, but anybody can do it and reap the benefits of doing so. There are two halves of optimizing your website for search engines, which are considered “On-page SEO” and “Off-page SEO”.
On-page SEO is defined as anything you can do to optimize your own website yourself to better appear on search engines. This includes editing your title and description of each page, and doing extensive keyword research to find out what your audience is directly searching for, and molding your pages into fitting relevant search queries.
Off-page SEO is categorized as anything you can do to promote your website that does not include editing your own website to further optimize it.
An easy way to remember what SEO technique you are performing fits into which bucket, is that if you do not have direct control over adding to the search value of your website in an hour, it falls into off-page SEO. To elaborate, off-page SEO includes increasing the authority of your domain through the act of getting links from other websites.
Off-page SEO refers to all of the SEO practices that take place outside of your website using backlinks. To obtain backlinks, you have to manually add your websites to business directories, listings, and submitting it to blogs.
Search engine optimization is important for maintaining an online presence for your business, which is why NameHunt developed a SEO toolkit to monitor your website’s health and traffic. Furthermore, we’ve included a helpful tracker to point you in what direction of search engine optimization you can do to improve your website’s ranking. Get more traffic today and utilize NameHunt’s Search Engine Optimization kit!