Since the first domain name was registered in 1985, Internet users were given the chance to buy and trade domain names - and make major profit in doing so. However, Domaining, the process of purchasing a domain name in hopes of turning profit, has been an underlooked investment strategy for decades that is still widely unknown. Cars.com, for instance, was purchased for $872 million dollars, succeeded by CarInsursurance.com which in turn was purchased for $49.7 million dollars. Both domains, like any other .COM TLD were purchased for less than $20. Domaining is one of the easiest investment opportunities to venture towards, and in turn can make an exponential return.
The process of domaining starts with purchasing a domain name from an auction that already has foreseen monetary value, or by registering a brand new domain that you believe will grow valuable. The best domains to invest in share a few factors which make them significantly more attractive than others, which include: brandability, keyword strength, the length of the domain, and the extension of the domain.
Brandability is the most considerable factor in the domaining hunt. If there isn’t potential to build a business, idea, or website around the domain name; nobody will buy it. Furthermore, brandable domain names are unique, easy to memorize, and easy to pronounce. You want to purchase a domain name you believe someone will want to build a business around. This includes words like Google, Yahoo, and Bing.
Keyword strength is another defining factor of the personal success you will return from domain investing. Domain names with higher search volume and relevance to the chosen industry you are after will pay dividends exponentially higher than domains that do not. Use a free keyword tracking tool online and explore keywords that rank higher than those that do not in an industry you are targeting, and invest in domains that have a higher search volume.
The length of the domain name registered is another key element in finding a successful domain to flip. The best domains are typically the shortest and easiest to remember. The reasoning behind why shorter domain names are more attractive to buyers than their long counterparts is due to the fact that there are more branding opportunities presented to company’s with more inviting domain names. It’s significantly harder to market a business with a long, dull, and boring name than one that is short, unique, and memorable.
Finally, the extension of the domain is critical for those buying and selling domain names. As always, .COM is KING, a bit of advice to live by in the domaining world. Purchasing the .com of a desired domain name is always preferred to buyers who want to take the domain off your hands, so it’s important to prioritize purchasing domains with top-level domains. When .com is not available, consider targeting .co’s, .net’s, and .org’s.
If you’re excited to start domaining today and the opportunities it presents, NameHunt offers attractive deals to individuals looking to purchase their first domain name to invest. Buy your first domain name and begin domaining today!