Online marketing is the most profitable method of advertising in business today; however, it is extremely oversaturated and requires both strategy and dedication to reap its great rewards.
Think of your online presence as a tree, with branches composed of ads, influencer sponsorships, reviews, etc., that all lead back to the trunk, your website. Your job is to draw a web users interest so they visit your site and hopefully make a sale.
The primary methods of creating and distributing your websites advertisements will be done through the companies that hold most of the internet traffic. This includes sites such as Google, Facebook/Instagram, Youtube ads, etc.. Depending on your budget, you can choose whether to have professionally crafted videos and graphics or a simple ad that gets your point across easily and within your financial possibilities. Perhaps the most important aspect of these ads is targeting the right group of users. This can most easily be done through keywords that relate to your site. You will also be allowed to target certain geographical regions which may or may not help you in converting sales.
In a world of social media, potential customers are easily influenced by what they view on social media. Paying social media influencers to promote your product is a historically profitable method of not only getting the word about your product in front of the masses, but showing them you are reliable and trustworthy enough to do business with whoever the chosen influencer is.
Due to the online skepticism reviews are a necessity, which provides a paradox: How can you get reviews from customers if you have no customers due to the fact that you have no reviews? The key is to start small. Ask friends and family to use and provide public feedback on your product. Once you have an adequate number of reviewers, you will see your sales start to climb. There are many email programs that allow you to ask past customers for reviews which will help grow your trustworthiness among new customers.
Social Media Engagement
In a world where everybody is consumed by their smartphone's allure 24/7, boosting your own social media presence makes a massive difference. Just by interacting with your followers, you are bound to get more engagement and more views on your products you are promoting, which adds to the probability of a sale. According to this Business.com article, "growing your social media presence is important to get your business in front of more consumers and make more sales".