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Search Engine Optimization (SEO) is defined as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. By optimizing your website, you have better chances of appearing higher on Google (and other search engines) and therefore obtaining more organic traffic, which could mean a higher chance of lead conversion. Search engine optimization is a vital factor to prioritize when it comes to the marketing side of your online venture. Without organic traffic, you will not be able to expand your horizon on the Internet to the sea of Internet users.
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